This article I wrote before coronavirus ... read it and just pass this tragic situation if you want to put it into practice to boost your local!
Off line
- 1 Get contacts with shops located near the local. Introduce yourself. This kind of customer you potra 'ensure "full tables" even on weekdays, in the hours of break or at the end of the working day. You may also propose a discount, a "subscription" ...
- 2 Want to make some flyers? sure, dimenticrti but to also make flyers "pocket" from the portfolio. In this case your potential customer will have 'always with you' your information!
- 3 Happy Hour. Organize attractive setting of happy hour one day a week. Same day, same time. So become 'habit.
- 4 Develop your list of contacts.Attracting new customers and 'important but not' sufficient. We must ensure that we return! In your local, you could ask the customer email politely and discreetly telling him that you want to send your news and if you want the recipe of the dish you just ate. Also you could put a large clear vase on a table where it asks you to put in your business card.
On line
Your list of contacts can also developcreating onlineyour professional pageFacebookwhere to put all the local data, photo (attractive) of plates and staff, events, ideas, etc. The aim 'to create a continuous communication with your audience and potential customers.
- 5 Create your channelYoutubewhere to put videos of your events, video recipes, tips, etc
- 6 Organize smallcooking seminars in your local. Like, "Your chef wants to share with you its savoir faire in the kitchen explaining some of his recipes" .
- 7 Organizeevents diverse as for example a wine tasting, product presentations (sponsor), etc.
- 8 It attracts young people! In addition to treating your local design, You can encourage the young audience by offering discounts or other offers like "for those under 30 years….".
If you try to start / restart your local following these small but valuable advice, you'll increase short your customers ...
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